Sales Techniques – The Magic Words

Created by:
Herman Otten
Get in touch!

During this exercise the team will learn sales techniques to influence potential buyers in a positive way to buy their product. First you will explain about how ‘hidden commands’ work. Then the team will role play sales conversations to practice these sales techniques.
Practicing sales techniques through exercises can be highly beneficial to a sales team for several compelling reasons:

Skill Development: Sales is a skill-based profession. Practicing sales techniques in exercises allows team members to hone their skills, such as effective communication, active listening, objection handling, and closing deals.

Hands-On Experience: Exercises allow team members to gain hands-on experience and practical insights into the sales process. This experience is invaluable in preparing them for real-world sales scenarios.

Customization: Sales exercises can be tailored to address specific challenges or weaknesses within the team. This customization ensures that team members focus on the areas where they need the most improvement.

Feedback and Coaching: Exercises often involve feedback and coaching sessions. Team members can receive constructive feedback on their performance and learn from experienced mentors or trainers, accelerating their skill development.

Motivation: Engaging in exercises can be motivating and energizing. Team members are more likely to participate actively and take the initiative to improve when they enjoy the learning process.

Application to Real Sales: The skills and strategies learned and practiced in exercises can be directly applied to real sales scenarios, leading to improved performance, increased sales, and higher customer satisfaction.

Do you like this exercise? Let’s give these variations a try:
1. If they can’t come up with hidden commands themselves, give them some examples that they can use in their sentences. For example:
‘It’s important that the product you buy is a product you trust. Our company is the market leader in this branch.’
(The hidden command is: ‘you trust our company’)

2. Let them practice in real life with the hidden commands and let them come back together after a week to share their experiences.

Created by:
Herman Otten
Get in touch!

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